How to open up a naughty castle in the countryside?
As long as there is a demand, there will be a market. This is a venture capital principle that investors have always recognized. Many people think that fashionable entertainment projects such as Naughty Castle will only be popular in cities. In fact, the economic development of townships and towns is fast, and there are also many farmers. With strong spending power, it is also a good long-night way to open up the rural market at this time. However, there are still many people who worry that there will be no business to open naughty castles in the countryside. On the whole, the customer groups targeted by rural operations are relatively scattered. It is relatively better to choose a township, and there is a relatively good room for development.
Pay attention to the needs of target customers. To have a better business situation, it is necessary to pay attention to the potential consumption needs of target customer groups and carry out effective store management. Many people say that opening a naughty castle in the countryside has no business. In fact, the main reason is that their own terminal consumption forms have not really achieved the expected results. The operators must follow the market development as the guide, and combine the current marketing concepts to conduct scientific analysis with the help of big data. Use various means to promote the brand's entertainment projects, so that the truly valuable information will be paid attention to by customers, and then attract people to come and consume.
Improve store management capabilities. Don't think that your store is neglected when you open it in the countryside. This will have a great impact on the future market development and the profitability of the store. The topic that everyone is concerned about opening a naughty castle and no business in the countryside is actually wrong. Any market has a certain consumption potential. It needs correct guidance and attention to improve the market control ability of the store to attract consumers. , So as to achieve the purpose of guiding market development and consumption direction.
Expand the scope of marketing and promotion. According to the main development situation in the rural areas of our country at this stage, operators must expand the scope of marketing and promotion, because rural customers live in scattered areas, which is very different from the precision marketing of concentrated customers in cities. This kind of software and promotion form are more diversified. Use WeChat, QQ, Douyin, Kuaishou and other software and hardware facilities for advertising. The marketing effect of its soft advertising is better, and it can also lead consumers to the store unknowingly, forming a more effective profit conversion.
Nowadays, all regions of the country have basically achieved full network coverage, making full use of network advantages for marketing and promotion, promoting the further development of customer relationship, and having a good effect on the stable development of children’s entertainment in villages and towns. Pay attention to the business process The management and guidance of consumer groups can bring more profits to the store by grabbing customers.