Indoor naughty castle business strategy
The development prospects of the children's playground market must have been seen by everyone. Now the children's playground project has been favored by more and more people. For friends who also want to get a share of this industry, they need to grasp this business opportunity.
The indoor naughty castle amusement park is for residential communities, amusement parks, parks, communities, restaurants, kindergartens, shopping malls, supermarkets, nurseries and other indoor and outdoor venues. It provides professional equipment for the development of national fitness and children’s intellectual opening activities, and affordable naughty castle prices According to the humanistic characteristics of different regions, the physical and mental characteristics of different ages, and the environmental requirements of different venues, the design has regional characteristics, develops intellectual, comfortable and fitness toys to meet the needs of customers, and the price of naughty castle is quite affordable.
After years of development for the children’s playground industry, it has evolved from traditional equipment to a single game, and has developed into a multi-functional playground, such as early education, theme photography, birthday parties, parents and children’s restaurants, child care, etc. . From the perspective of parents, a single game can no longer meet the needs. It is more about learning knowledge and helping children grow up. Due to the lack of continuity in the industrial chain, the traditional children's playground has been abandoned by parents. While department stores choose children's playgrounds, they also pay more attention to new and multi-functional children's playgrounds.
Business strategy of children's naughty castle:
1. Thematic activity strategy. Organize all kinds of fun children's competitions or parent-child theme activities from time to time to attract children and parents and accumulate popularity.
2. store celebration strategy. At every store celebration, the strategy of refilling membership cards and giving discounts will help cultivate customer loyalty, increase revenue, and enhance the brand influence of indoor children's playgrounds.
3. Toy sales strategy. A variety of novel and interesting toys are prepared for children. Children can not only play in the naughty castle, but of course they can also buy them back and play at home.
4. free experience strategy. On the day of business, perhaps on special holidays, it is specially open for free, allowing children to experience the beauty of the indoor children's naughty castle, attracting parents to watch and matchmaking for a long time.
5. Holiday promotion strategy. Implement different discount and preferential policies on major festivals to attract more new customers and increase revenue.
6. Trade-in strategy. Children’s old toys can be replaced with new or different toys (by replenishing lottery tickets, etc.). Through the strategy of replacing the old with the new, the indoor children’s naughty castle will be more sticky to the child.
7. children's file strategy. Establish a common growth file for every member and child for free, so that the indoor children's naughty castle can enter the children's life more deeply, and pay more attention to the growth of the children.
8. A mutually beneficial and win-win strategy. Cooperate with various training organizations, such as English training classes, to allow children to practice English while having fun; cooperate with major kindergartens and primary schools to provide them with support for various competition activities, perhaps provide commercial funding, expand their influence, and increase income.