Wrong operation will lead to unprofitable children's Park
The current children's amusement industry is in full swing, but many operators still face many problems in the operation process, especially after many children's playground equipment has been in operation for a period of time, it is difficult to attract the interest of customers, which seriously affects the economic benefits of customers. Faced with such problems, how can industry operators improve economic efficiency and attract more customers?
1. In-depth analysis of amusement projects based on their own reality.
There are also some operators who fall into such a misunderstanding, blindly follow the trend, and choose whatever amusement projects are popular recently. In fact, sometimes because of the industrial agglomeration effect, if the amusement projects operated by the operators are too similar to each other, it will cause unnecessary competition and separate their customer groups. Therefore, in the face of a dazzling array of children's amusement projects on the market, operators must not only observe whether they have new ideas, but also understand the market conditions, combine with their own circumstances, and open a children's playground that suits the needs of the local amusement market.
2. Innovative combination methods to increase human-to-human interaction.
To create a popular children’s playground, the most important thing is children’s amusement equipment. Good children’s amusement equipment is the basis for profit, and good interaction can extend the life cycle of the amusement equipment and make it easy to play repeatedly without getting tired. To interact with the machine, it is also necessary to realize the human-to-human interaction "competition".
3. Change the overall environment and create a new atmosphere.
Environmental atmosphere has an important influence on the attractiveness of leisure and entertainment projects. The problem of environmental atmosphere generally includes two aspects:
1. The environment is relatively old.
For some indoor leisure and entertainment projects that have been used for a long time, the environment is often aging and outdated, and the overall atmosphere is gloomy. Many amusement parks that have been operating for a long time have this problem. Innovation can be achieved by updating the environment. For example, an indoor playground with a long service life and aging ground, walls, and glass can be improved by replacing the floor tiles, painting the walls, rearranging the seating around the playground, and redesigning the empty space in the playground. The overall environment creates a brand-new amusement atmosphere and realizes the overall renewal of the children’s playground.
2. The environment is relatively monotonous
. Many leisure and entertainment venues do not pay attention to the overall environment and are relatively monotonous. It can be combined with the characteristics of the project to create a unique environment and atmosphere, making people feel like they are on the scene.
4. To collect member data, it is necessary to master customer information.
Under normal circumstances, the children's playground will conduct promotion activities on the opening day or holidays, attract new members to apply for membership cards through preferential activities, and enter basic customer information. We can also collect the customer's mailing address by sending member gifts later, we can send vouchers through WeChat to collect WeChat ID, and we can collect the date of birth by swiping the customer's ID when applying for a card. At the same time, it is also very important to handle the relationship between the customer and the children's playground. The park can send condolences on customers' birthdays and children's school days, so that the relationship between the two will be close.
5. Update the facilities of the children's playground and increase the attraction.
During the operation of children's playground equipment, many operators have already noticed the importance of equipment. If there are several kinds of amusement equipment back and forth in the course of operation, it is often not too popular, because children are often unable to resist the attraction of novel amusement equipment. Therefore, the amusement equipment must be updated regularly during the operation. Now more brands have begun to abandon the previous inflatable equipment and introduce more theme amusement equipment.